{"id":64618,"date":"2025-05-14T15:53:54","date_gmt":"2025-05-14T13:53:54","guid":{"rendered":"https:\/\/www.prismatibro.se\/?page_id=64618"},"modified":"2025-05-22T15:42:37","modified_gmt":"2025-05-22T13:42:37","slug":"cookies","status":"publish","type":"page","link":"https:\/\/www.prismatibro.se\/en\/cookies\/","title":{"rendered":"Cookies"},"content":{"rendered":"

Analytics Cookies<\/h1>\n

We use analytics cookies to help us understand how visitors engage with our website. These cookies collect anonymous information that allows us to track the number of visitors, how they navigate the site, and which pages they view the most. This helps us improve the structure, content, and performance of our website.<\/p>\n

Google Analytics<\/h2>\n

Google Analytics is a web analytics service provided by Google, Inc. It uses cookies to gather data about how you use our website (such as your IP address, the pages you visit, and the time spent on each page). This data is anonymized and used to improve the website experience by understanding visitor behavior.<\/p>\n

Purpose<\/h3>\n

These cookies allow us to analyze website traffic and user interaction to optimize our services.<\/p>\n

Data Retention<\/h3>\n

Data collected via Google Analytics is retained for a period of 26 months before being automatically deleted.<\/p>\n

Marketing Cookies<\/h3>\n

These cookies are used to track your activity across different websites and services. This helps us and third-party advertisers deliver ads that are more relevant to you, based on your interests and browsing habits.<\/p>\n

Meta Pixel<\/h3>\n

Meta Pixel is a tool that allows us to measure the effectiveness of our advertising by tracking user actions on our website after they click on an ad. The pixel helps us understand which actions users take on our site (like making a purchase or filling out a form) and optimize our advertising campaigns accordingly. The data is used to show you targeted ads that are relevant to you on Facebook. We do not use Meta Pixel across our whole webpage, it is only implemented if you should arrive at our website through a targeted Meta ad.<\/p>\n

Google Ads & Google Tag Manager<\/h3>\n

These cookies are used to track your behavior across websites to show you relevant ads based on your browsing history and interactions with our site. Google Ads allows us to display ads that are personalized to you based on your interests and activities across the web.<\/p>\n<\/div><\/div><\/div>

Other Third-Party Tracking Pixels<\/h3>\n

In addition to Meta Pixel and Google Ads, we may use other third-party marketing tools (such as LinkedIn Insights, or others) to display ads and track performance on various platforms.
\nPurpose
\n<\/strong>These cookies are used for targeted advertising, retargeting, and performance measurement. They enable us to show you ads that are likely to be of interest to you and help us track the success of our ad campaigns.
\nData Retention
\n<\/strong>The retention period for marketing data depends on the platform being used, but typically ranges from 30 to 180 days.<\/p>\n

Users of our website may opt out of Google’s use of cookies<\/strong> to serve ads based on a your prior visits to our website by visiting the Google advertising opt-out page.
\n>>> Google advertising opt-out page<\/strong><\/a>
\nAlternatively, if you wish to opt out of a third-party vendor’s use of cookies for interest-based advertising – visit
\n>>> the Network Advertising Initiative opt out page<\/strong><\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Analytics Cookies. Google Analytics. Marketing Cookies. Meta Pixel. Google Ads & Google Tag Manager. Other Third-Party Tracking Pixels<\/p>\n","protected":false},"author":18,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-64618","page","type-page","status-publish","hentry"],"yoast_head":"\nCookies | PrismaTibro<\/title>\n<meta name=\"description\" content=\"Analytics Cookies. Google Analytics. Marketing Cookies. Meta Pixel. Google Ads & Google Tag Manager. 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