{"id":64623,"date":"2025-05-14T15:53:50","date_gmt":"2025-05-14T13:53:50","guid":{"rendered":"https:\/\/www.prismatibro.se\/?page_id=64623"},"modified":"2025-05-14T15:53:50","modified_gmt":"2025-05-14T13:53:50","slug":"cookies","status":"publish","type":"page","link":"https:\/\/www.prismatibro.se\/da\/cookies\/","title":{"rendered":"Cookies"},"content":{"rendered":"

Analysecookies<\/h1>\n

Vi bruger analysecookies til at hj\u00e6lpe os med at forst\u00e5, hvordan bes\u00f8gende bruger vores hjemmeside. Disse cookies indsamler anonym information, som g\u00f8r det muligt for os at spore antallet af bes\u00f8gende, hvordan de navigerer p\u00e5 siden, og hvilke sider der bliver bes\u00f8gt mest. Dette hj\u00e6lper os med at forbedre struktur, indhold og ydeevne p\u00e5 vores hjemmeside.<\/p>\n

Google Analytics<\/h2>\n

Google Analytics er en webanalysetjeneste leveret af Google, Inc. Den bruger cookies til at indsamle data om, hvordan du bruger vores hjemmeside (s\u00e5som din IP-adresse, hvilke sider du bes\u00f8ger, og hvor l\u00e6nge du bliver p\u00e5 hver side). Disse data anonymiseres og bruges til at forbedre brugeroplevelsen ved at forst\u00e5 bes\u00f8gendes adf\u00e6rd. Form\u00e5l: Disse cookies g\u00f8r det muligt for os at analysere trafik og brugerinteraktioner for at optimere vores tjenester. Databevaring: Data indsamlet via Google Analytics gemmes i 26 m\u00e5neder, f\u00f8r de automatisk slettes.<\/p>\n

Marketingcookies<\/h3>\n

Disse cookies bruges til at spore din aktivitet p\u00e5 tv\u00e6rs af forskellige websites og tjenester. Det hj\u00e6lper os og tredjepartsannonc\u00f8rer med at vise annoncer, der er mere relevante for dig, baseret p\u00e5 dine interesser og din browseradf\u00e6rd.<\/p>\n

Meta Pixel<\/h3>\n

Vi bruger ikke Meta Pixel p\u00e5 hele hjemmesiden \u2013 kun hvis du er kommet til os via en m\u00e5lrettet Meta-annonce.<\/strong>
\nMeta Pixel er et v\u00e6rkt\u00f8j, der g\u00f8r det muligt for os at m\u00e5le effektiviteten af vores annoncer ved at spore brugerens handlinger p\u00e5 vores hjemmeside efter et klik p\u00e5 en annonce. Pixlen hj\u00e6lper os med at forst\u00e5, hvilke handlinger brugere foretager p\u00e5 siden (som f.eks. k\u00f8b eller udfyldelse af en formular) og optimere vores kampagner. Oplysningerne bruges til at vise relevante annoncer for dig p\u00e5 Facebook.<\/p>\n

Google Ads & Google Tag Manager<\/h3>\n

Disse cookies bruges til at spore din adf\u00e6rd p\u00e5 tv\u00e6rs af websites for at vise relevante annoncer baseret p\u00e5 din browserhistorik og interaktioner med vores hjemmeside. Google Ads giver os mulighed for at vise annoncer, der er tilpasset dine interesser og aktiviteter p\u00e5 nettet.<\/p>\n<\/div><\/div><\/div>

Andre tredjeparts tracking-pixels<\/h3>\n

Ud over Meta Pixel og Google Ads kan vi bruge andre tredjeparts marketingv\u00e6rkt\u00f8jer (s\u00e5som LinkedIn Insights eller andre) til at vise annoncer og m\u00e5le kampagneeffektivitet p\u00e5 forskellige platforme.
\nForm\u00e5l<\/strong>
\nDisse cookies bruges til m\u00e5lrettet annoncering, retargeting og m\u00e5ling af kampagneperformance. De g\u00f8r det muligt for os at vise annoncer, som sandsynligvis vil interessere dig, og hj\u00e6lper os med at m\u00e5le succesen af vores annoncer.
\nDatabevaring<\/strong>
\nOpbevaringsperioden for marketingdata afh\u00e6nger af den platform, der bruges, men varierer typisk mellem 30 og 180 dage.
\nBrugere af vores hjemmeside kan frav\u00e6lge Googles brug af cookies til annoncering baseret p\u00e5 tidligere bes\u00f8g ved at g\u00e5 til Googles side for fravalg af annoncering.
\n>>> Side til fravalg af Google-annoncering<\/a><\/strong>
\nAlternativt, hvis du \u00f8nsker at frav\u00e6lge tredjepartsudbyderes brug af cookies til interessebaseret annoncering \u2013 bes\u00f8g
\n>>> Network Advertising Initiative\u2019s fravalgs-side (engelsk)<\/strong><\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":18,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-64623","page","type-page","status-publish","hentry"],"yoast_head":"\nCookies | PrismaTibro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prismatibro.se\/da\/cookies\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cookies | PrismaTibro\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.prismatibro.se\/da\/cookies\/\" \/>\n<meta property=\"og:site_name\" content=\"PrismaTibro\" \/>\n<meta name=\"twitter:card\" 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